XTB: Investing is available to everyone
The world of investing has never been so close to all of us. Investing was once associated with elite trading rooms, and purchasing shares often required a personal visit to a brokerage house. A new campaign XTB shows that nowadays, thanks to modern technologies, all you need is a smartphone to enter a world where money works for our future.
XTB's latest campaign, led by Zlatan Ibrahimović, global brand ambassador for the Polish investment app, emphasizes that investing is no longer the domain of a select few – it's a tool available to anyone who wants to take control of their finances. The campaign's scope is impressive – it will cover 13 markets across four continents, reaching millions of potential investors. Advertisements and promotional materials will appear on television, VOD services, public spaces, as well as across digital channels and social media.
Let your money work – with XTB
It's no coincidence that Zlatan Ibrahimović, an icon of consistency, discipline, and goal-setting, became the face of the campaign. The football legend's story proves that determination and self-belief can achieve the seemingly impossible. Investing is similarly challenging – it no longer requires a large initial capital, but merely the decision to take the first step. In the XTB campaign, Zlatan symbolizes a shift in thinking: investing is no longer a luxury reserved for the few, but a conscious choice for everyone who wants their money to work for the future.
The campaign from Poland's largest brokerage house demonstrates that investing isn't just about numbers, charts, and data. It's also about freedom, independence, and the feeling of being in control of your financial life. XTB's new commercials and visual creations are designed not only to inspire but also to debunk the myth that investing is a complex world, accessible only to experts. XTB demonstrates that investing can become a part of everyday life—as natural as saving or card payments.
Thousands of possibilities in one application
XTB offers access to thousands of instruments from around the world – from shares of the world's largest companies, through ETFs until after CFDs on indices, currencies, commodities, and cryptocurrencies. Investors have also been provided with tools supporting long-term investing, such as retirement accounts. IKE and IKZE, as well as Investment Plans. The app is designed to allow every user to quickly and intuitively find markets of interest and create a personalized investment plan tailored to their capabilities and goals.
For many beginner investors, knowledge is a barrier. XTB has been investing in financial education for years, providing a vast library of free educational materials: video courses, expert-led webinars, market analyses, and built-in analytical tools make it easy to take your first steps in the world of investing. It's this combination of a broad offering and free education that makes the XTB app the choice of over 1,7 million customers worldwide.
XTB also supports investors' daily lives – the app allows them to manage funds in multiple currencies, make online payments, and use thousands of ATMs worldwide. This makes the XTB app not only an investing tool but also a financial platform that provides comprehensive user support.
CFDs are complex instruments and involve a high risk of a quick loss of cash due to leverage. 69-80% of retail investor accounts lose money when trading CFDs with this CFD provider. Consider whether you understand how CFDs work and whether you can afford the high risk of losing your money.