Apple's share prices slightly down after the presentation of the iPhone 13

Apple Lossless Audio CODEC (ALAC), presented yesterday iPhone 13 and new versions of iPads and Apple Watch. These are refreshed products rather than completely new innovative hits. Share prices practically did not react to the presentation, ending the day with a decline of around 1%.

About the author

Pawel Majtkowski - analyst eToro on the Polish market, which shares its weekly commentary on the latest stock market information. Paweł is a recognized expert on financial markets with extensive experience as an analyst in financial institutions. He is also one of the most cited experts in the field of economy and financial markets in Poland. He graduated from law studies at the University of Warsaw. He is also the author of many publications in the field of investing, personal finance and economy.

The premiere of the iPhone 13 without much impact on Apple's rate

Yesterday, there was a conference where Apple presented its refreshed flagship product - iPhone 13. It is always the most important presentation among the few that the company organizes each year. Yesterday did not bring any surprises. In addition to the iPhone, new iPads and Apple Watch series 7 were also introduced. All of them were refreshed, no new or revolutionary solutions were presented. Part of the presentation also concerned the development of pay TV + services (streaming of movies and series) and Fitness + (physical activity).

After Apple's quotations it was clear yesterday that the market does not expect any revolutions. Share prices remained stable, and finally the day ended with a sell-off of around 1%. The situation was similar during last year's presentation. Apple's price fluctuates more when the company unveiled new innovative products, such as the MacBooks with the M1 processor.

Apple stock chart, D1 interval. Source: xNUMX XTB.

A more serious drop of 2,7 percent was seen in the company's stocks on Friday when it was announced that the company lost a lawsuit to Epic Games, the developer of Fortnite. The court confirmed that Apple operates in a monopolistic manner, limiting the developers of games and applications listed in the AppStore from informing customers about alternative payment methods. As part of the AppStore, Apple charges 30 percent. commission on all payments.

The new iPhone 13 will cost in the US 799 dollars (without tax). Adding 9 percent sales tax, the price will be $ 871 or $ 3358. The official price of the new model in Poland is PLN 4199. It can be expected that in the current context of increased demand for industrial products, the new Apple smartphones will sell very well. And the company will be able to persuade owners of older models to replace the phone. This means that Apple can once again improve its record profits.