Robert Lewandowski became the face of the OANDA broker

Captain of the Polish national team and striker of FC Barcelona – Robert Lewandowski – will be the first ambassador of a brand that is developing at an impressive pace. Broker OANDA it already has its European base in Poland. Through it you can invest in CFDs, and recently also in cryptocurrencies.

The last few weeks have not been a series of successes for Robert Lewandowski, to put it mildly. The Polish national football team under his leadership was beaten by European mediocrities: Moldova and Albania and practically lost any chance of advancing to the European Championships from the qualifying group, which was described as the easiest in history.

He also started the next season in Barcelona in such a way that even a timid discussion began in the Spanish media about which striker to buy in his place.

All this does not mean, however, that a temporary (hopefully!) decline in form will affect its marketing value. Robert Lewandowski is a surname that is still pronounced in the same breath as Cristiano Ronaldo i Lionel Messi. Developed over years of great play and hundreds of goals will not be forgotten so easily, so it is no wonder that another company decided to warm its image in the glow of a star.

On September 14, 2023, retail broker OANDA announced cooperation with Robert Lewandowski. The footballer became the first global brand ambassador in history.

Robert Lewandowski is a top-class professional. His playing style suits us perfectly. He is precise, trustworthy and understands game strategy. It fits perfectly into the OANDA brand promise, i.e. smarter trade – emphasizes Darren Moffett, Marketing Director at OANDA. – Robert fits us perfectly - he adds.

What will Robert Lewandowski do?

OANDA admits that it will use Robert Lewandowski's image primarily in multimedia advertising campaigns. He will be the main pillar of brand promotion. He sees similarities between trading and football, admitting that in both fields what matters is proper preparation, focus in key moments, and belief in yourself and your skills.

– I am very excited to collaborate with OANDA, one of the world's leading e-commerce groups: we share a passion for being the best – wrote Robert Lewandowski on his official social media channels.

OANDA – broker with a base in Poland

This is not the first marriage of the OANDA broker with the world of sports. From 2022, the company will become the official marketing partner of the American team New York Red Bulls. The agreement with Robert Lewandowski is another step in this direction.

OANDA is also strengthening its ties with Poland. It is to our country that the company's main European base was moved.

Previously, she also invested in purchase of a controlling stake in a well-known Polish broker CFD - TMS Brokers. OANDA quickly wants to be among the largest and most famous brokers in the world: eToro, Plus 500 or IC Markets.

This is also why it is rapidly expanding its commercial offer. In addition to the "traditional" currency pairs on Forex market and futures contracts for raw materials and stock indices, recently there is also the possibility of exposure to listed shares of the most popular companies from Great Britain and the USA. Thanks to the acquisition of the British cryptocurrency company Coinpass, the offer has also expanded to include the cryptocurrency market, which is currently in crisis but undoubtedly still promising.

OANDA hopes that Robert Lewandowski will help in acquiring new customers. It will undoubtedly be easier when the striker returns to great form and scores a lot of goals. And this is certainly what not only the broker's bosses are waiting for, but also millions of Poles.