The Forex broker becomes the official sponsor of Real Madrid

Exness is another Forex broker that has become the official sponsor of the football club. It's just that this time we're talking about a top-flight team like Real Madrid. For years, we have observed a strong interest in the FX industry in sponsoring sports disciplines - in particular automotive and football. But not only.

A contract for three seasons

For three years an agreement was signed on the sponsorship of Real Madrid by Exness. This is the first broker in the history of this club, which became its official sponsor. It is a relatively big step for a relatively unpopular broker in Poland and an opportunity for extraordinary promotion. They can use the image of footballers as well as the whole club for their own marketing activities. For customers it is also a chance to participate in events related to Real Madrid, for example, invitations to matches and fully paid organized trips, which many other brokers sponsoring football clubs have already offered.

Peter Valov, CEO Exness:

"The desire to be the best in our industry is one of the most characteristic features of Exness. With the insatiable appetite for success all the time, we have found the right partner who knows what perfection, strengthening leadership and fair action. I am looking forward to our future cooperation with Real Madrid "

Exness with an unlimited left foot

The Exness company itself has gained popularity in the world by offering one of the few 1: 1000 leverages. Currently, the broker's website provides information about the possibility of obtaining "unlimited" leverage for account types Mini i Classic (for ECN the maximum is 1: 100). Although the word "unlimited" is a slight distortion, it can be concluded that the maximum value in the form of a lever * 1: 4200000000 seems to be close to it :-).

Specification of Exness trading accounts

* The value of the leverage depends on the balance of the account and results from specified leveraging policy.

Offer with unlimited leverage of the Exness broker operating under a license from St. Vincent and the Grenadines is not available to Poles. Relying on its internal policy, the company excludes the possibility of opening real accounts for Polish residents. And this is probably the reason why it is not very popular in Poland, where the leverage is still limited to 1: 100 - and this is the maximum value proposed by Exness with a Cypriot license, which is already accepted by Poles.

Communication about not accepting Polish residents.

Sponsoring players with a magnet for customers?

Coming back to the topic of sponsorship. In the FX industry, it is clearly visible that marketing campaigns focus primarily on male recipients (which is justified - according to estimates, about 90% of traders are men), mainly interested in the football industry. You can exchange it for a long time.

Cristiano Ronaldo was sponsored by the XTrade broker in 2016. In February this year. Libertex has partnered with James Rodriguez. The now defunct Alpari UK sponsored West Ham United, and IronFX announced a major contract with FC Barcelona a few years ago.

For many years, FxPro has also gained a wide sponsorship, which includes football clubs mainly from Great Britain - previously Aston Villa FC, Fulham and AS Monaco FC, and now Watford FC. But there were also Formula 1 rallies, WRC rallies, golf tournaments and even beach volleyball.

And here you can see the domination of the other discipline. The 1 formula is the industry that attracted the mentioned FxPro, but also FXTM, Swissquote, Hot Forex, Saxo Bank and even Polish XTB. Non-existent HFT Brokers also tried their strength by entering into cooperation with the Formula 3 team.

A slightly different strategy was chosen by the world-famous XM, who entered into cooperation with the fastest man in the world - Usain Bolt. And it must be admitted that this is an interesting idea to stand out.

As you can see, the scale of sponsorship is huge. But is it worth it? The amounts and details of contracts are not disclosed, however, from what we have managed to determine most often the degree of their complexity is very extensive and is not limited to the payment of the amount of X for a specific period of time (the sum of payments depends primarily on the results achieved by the sponsored team or person). While it is hard to believe that the very fact of signing a contract contributes significantly to acquiring new customers, it is more important to build a positive brand image and strengthen bonds with already acquired clients.