Apple has once again indicated the direction of technology development

During WWDC 2023 conference, Apple introduced VisionPro – a brand new computer that combines the functions of virtual reality and augmented reality. Apple's business model assumes that it introduces a new innovative product to the world every 7-8 years. In Poland, Apple is the third most popular stock on the eToro platform.

Vision Pro goggles for almost $ 3500

The first version of the Vison Pro will go on sale in the US early next year for $3499. After paying taxes, that would be about $3800, or about $16. zlotys. This is a large amount, but considering that the device replaces a very efficient computer, an advanced monitor and many other additional tools at the same time - the price stops being so shocking. There are also no competing products on the market with similar functionality that could be a price point of reference for this proposal. Existing VR headsets - such as presented by Meta Quest 3 and Quest Pro priced at $499/999 (in the US) - they are much simpler in terms of functionality and focus more on providing entertainment than on creating a feature-rich ecosystem, as Apple plans to do.

The success of Vision Pro at this point depends on developers creating their applications for the new system. The more it will be encapsulated in attractive software, the greater the chance of success. And technological development will once again go in the direction indicated by Apple. It is worth recalling the first edition of the iPhone (2007) or the first editions of the Apple Watch (2015) and compare them with where these products are today. You can see that Apple is trying to continue the policy of creating new applications of technology at regular intervals - the premiere of the Apple Watch took place 7 years after the premiere of the iPhone, now the Vision Pro has been presented after another 8 years.

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Reaction to Apple shares

Apple's stock hit its all-time high in the hours leading up to the conference. After the release of Vision Pro, they dropped slightly. You can see that investors realized that at first, the device would be a gadget for tech geeks, too expensive to hit the mass market. However, the discount was small, because the chances of success are also high. All the more so that furnishing can actually create a completely new market and new sources of revenue.

Apple is the investor's favorite company - it is the third most popular stock in Poland on the eToro platform (after Tesla and Amazon). Since January, the company's shares have hit new highs after an impressive 50% gain. Currently, the company's total market capitalization is approximately $2,8 trillion. Despite declines in MacBook and iPhone sales, Apple's innovative services and products continue to contribute to its success. The fields of online advertising and payments (Apple Pay service) remain a large field for further development of the company, even a small increase in the share in these markets can transfer Apple large profits. And it could happen much sooner than the first significant revenues from Vision Pro appear.

About the author

Pawel Majtkowski - analyst eToro on the Polish market, which shares its weekly commentary on the latest stock market information. Paweł is a recognized expert on financial markets with extensive experience as an analyst in financial institutions. He is also one of the most cited experts in the field of economy and financial markets in Poland. He graduated from law studies at the University of Warsaw. He is also the author of many publications in the field of investing, personal finance and economy.