Conor McGregor becomes the new XTB brand ambassador

XTB, a Polish broker with a global reach, announced that it has started cooperation with the Ultimate Fighting Championship champion. Conor McGregor, an Irish mixed martial artist, will be the brand ambassador for the next two years. 

Perseverance, perseverance, willingness to constantly develop and achieve the best results - these are the features that should characterize not only a good businessman or athlete, but also a good investor. This is one of the reasons why XTB, a global fintech and provider of one of the leading investment platforms, cooperates with the star of mixed martial arts, multiple UFC champion and the highest-earning athlete according to Forbes - Conor McGregor. 

I am glad to have become the official ambassador of a leading investment company. I believe sport and investing have a lot in common. In both cases, the same traits lead to success: commitment, mental resilience and the ability to define personal goals. Therefore, I am pleased to cooperate with XTB, which is a recognized global investment company, supporting its clients on the way to achieving their investment goals. Conor McGregor comments.

An offer worthy of a master

Announcement of joint efforts by Conor McGregor and XTB is the beginning of a new, global campaign of a popular brokerage house. The martial arts legend will promote a wide range of investment solutions offered by Polish fintech for the next two years. A rich offer, low transaction costs, hundreds of hours of online educational courses and a convenient, cross-platform investment application are the main arguments of XTB that nowadays, investing becomes available to anyone who is ready to compete with the market. 

Omar Arnaout, CEO of XTB

It is with great pleasure that I announce our collaboration with Conor McGregor. We wanted our new brand ambassador to be a global icon. Conor is one of the most successful fighters in the history of mixed martial arts. Thanks to an appropriate work ethic and continuous improvement of his skills, he was the first in history to become the UFC champion in two weight categories. Its history fits well with our brand and chosen strategy. At XTB, we work hard to be able to offer our clients the highest quality technology and an innovative investment platform. All this to help them achieve specific investment goals. Determination, perseverance in pursuing the goal and the will to constantly develop and achieve better and better results - these are the features of a good investor. Conor McGregor, as an athlete as well as a businessman, has a winning attitude, which is why we chose him - explains Omar Arnaout, CEO of XTB.

Diversification is the key to success

McGregor, the simultaneous champion of two Ultimate Fighting Championship weight classes - featherweight and lightweight - is known not only for his unconventional fighting style, but also for his successes in business. In 2018, he created the "Proper No. Twelve Irish Whiskey ”, which quickly gained immense popularity and became one of the most recognizable spirits of this type on the market. Connor has also invested in a number of other stable businesses, including sports (e.g. TIDL Sport Recovery, McGregorFast sports application), gaming (eg Dystopia: Contest of Heroes) or alcoholic (eg "The Black Forge Inn" bar or "Forged Irish Stout" brewery). It was the skillful diversification of investments that placed him in the first place on the list of the richest sportsmen according to Forbes. 

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