eToro signs an agreement to take over the Gatsby options trading platform

Broker eToro announced the signing of an agreement to acquire the Gatsby platform for trading options, adapted to the next generation of investors.

eToro takes over Gatsby

Gatsby is a commission-free options and stock trading app focused on a younger demographic. It was formed by Co-CEO and co-founders Jeff Myers and Ryan Belanger-Saleh in 2018, and the team that will become part of eToro includes Davis Gaynes (president and co-founder), Peter Quinn (chief operating officer and co-founder), Jeffrey Kleiss (director Technology), Matt Morris (Product Manager) and other talents

Yoni Assia, CEO of eToro

“We are witnessing a seismic shift in the balance of power from traditional financial institutions towards the individual investor. The internet has democratized financial information and made a complete transformation, empowering more investors - especially Gen Z and Millennials - to invest. Those looking to generate returns on investment from today's bear market. We are excited to welcome the Gatsby team to the eToro family. We have a common mission to empower investors through simple, transparent investment tools. Scaling our US business is a strategic goal for eToro, and with Gatsby, we can provide US users with safe and simple trading with options that we know are particularly attractive in demanding markets. " Said Yoni Assia, founder and CEO of eToro.

This deal is a key step in ongoing diversification eToro offers for US users, which is currently focused on kryptowalutach and shares. Gatsby integration will support eToro's goal of providing multi-asset investment tools for US users. In doing so, it continues to expand its social investment network through education, innovation and allowing easy access to assets and tools that users expect.

“We came up with the idea of ​​creating Gatsby while in London. We were convinced that there was an opportunity to demystify the markets and provide an options platform focused on the needs of the new generation of American traders. We've always been big fans of eToro's social aspects. They really were pioneers of social investing and we always thought of them as cool older siblings we would love to play with! ” Ryan Belanger-Saleh, Gatsby Co-CEO said. "In terms of product and business culture, this is a great fit and we really look forward to the next chapter in our common future."