Only 14% of Poles have ever bought investment gold

Only 14% of Poles have ever bought investment gold, according to a representative survey conducted by the ARC Rynek i Opinia studio on a sample of over 1000 Poles, commissioned by the Treasury Mint. The most important for buyers is the price for the product as well as the experience and long presence on the market of a company selling investment products made of this metal. Research also shows that women are more likely than men to prefer buying gold bars. Gentlemen, on the other hand, choose as their investment goal bullion coins. Poles are also increasingly buying gold as a gift, e.g. for communion or wedding. According to Jarosław Żołędowski, President of the Treasury Mint, the conducted research confirms that the Polish market has not yet been saturated with gold and there is still a great potential for sales growth in Poland.

Poles are convinced of gold

Interest in gold in Poland is gradually growing, and recent years only confirm it. Last year, Poles bought a record 19 tons of gold, which places Poland among the TOP 5 countries in Europe. For comparison, in 2015 Poles bought about 5 tons of investment gold, which means increase in sales volume by exactly 280%. This is a gigantic growth, but with great hope for the future. According to research conducted by the ARC Rynek i Opinia studio on behalf of Mennica Skarbowa, only 14% of Poles have bought investment gold so far. Slightly more often men (18%) than women (10%) reach for gold as a security for their savings. In terms of territory, the south-western region stands out on the map of Poland, because it was there that the largest number of respondents declared the purchase of gold.

READ: How to invest in gold? [Guide]

For investors who secure their savings, the most important thing when buying is the price for the product and the conversion of the price into the gram amount of the ore. People declaring the purchase of gold to a large extent pay attention to the recognition of this metal in the world. This is one of the main factors determining the choice of gold as a way to diversify savings. Nearly 50% of people aged 18-34 appreciate the possibility of buying bullion online. When buying investment gold, Poles also appreciate the seller's presence on the market for at least 10 years. Analyzing the conducted research, we can also see that Poles do not have a favorite gold investment product. 49% of respondents indicate that they buy gold bars, while 48% declare they buy gold bullion coins. The largest group of people who prefer to buy gold bars are young Poles between 18 and 24 entering adulthood. Bullion coins are most often bought by people aged 35-44.

– Although we have been observing a dynamic growth of the gold market in Poland for 4 years, we are aware that few Poles invest in the gold ore. Factors such as: covid, war, or the ongoing inflation crisis encouraged Poles to invest their money in this metal, but still the vast majority of Poles have never had their own real gold (bars, coins) in their hands. If we look at the statistics, we see that only 14%  inhabitants of Poland have ever bought gold. Only a small group of our compatriots noticed that by investing in this metal, you can secure the value of your savings for many years.  In my opinion, there is a great potential for growth in this market, especially since Poles are increasingly buying gold as gifts for their loved ones, e.g. for communion or weddings. It is enough to invest PLN 300-400 in a small 1-gram bar. According to research, as many as 20% of Poles believe that gold is a good gift for a child for communion. Perhaps after the era of watches, bicycles, computers or drones comes the era of gold as the perfect gift? Time will tell if we will follow the path of Turkey, where gold is seen as a traditional gift, especially for a wedding, which will protect the young couple's savings for many years. - he comments Jarosław Żołędowskie, President Of the Treasury Mint.

Investment gold as a gift idea

According to a study commissioned by the Treasury Mint, as many as 31% of Poles among all options would consider giving gold coins or small gold bars (up to PLN 400) as a wedding gift. 19% of respondents could buy gold for a child for communion, and 16% of respondents would be happy to buy gold as a souvenir for baptism or birth of a child. The study carried out by ARC Rynek i Opinia was conducted on a representative group of Polish women and men, numbering 1011 people.