Cryptocurrency ads are coming back to Google

Cryptocurrency ads are coming back to Google. The Internet giant decided to relax the policy regarding the promotion of platforms and other services and services related to investing in virtual tokens. Recently Facebook has also decided to take a similar step.

Agreed is. But not for everyone ...

For the last 6 months, AdWords and AdSense ads related to cryptocurrency products and ICOs have been permanently blocked. The introduction of such a restrictive policy resulted from concern for the safety of users who could be an easy target for fraudsters in this fresh market, and were also exposed to high investment risk. Now this is about to change - has Google come to the conclusion that the society is ripe for investing in virtual currencies? Not 100%, therefore the ban will be lifted with some restrictions.

On September 25, Google updated its policy for advertisers, which included exclusions from the ban on advertising cryptocurrency products for regulated exchanges and exchange offices around the world. Another condition that must be met in order to be able to start promotion is the advertising area, which is currently limited to the United States and Japan. Each advertiser will also need to go through the appropriate verification process. It will still be prohibited to advertise ICOs and virtual currency investment advice.

The changes are to come into effect from the beginning of October 2018. It can be assumed that this is the beginning of changes that will progress over time, as well as the awareness of society. However, at the moment it is not known whether and if the new advertising policy will cover other countries.