BAT Token (Basic Attention Token) - a token that throws the gauntlet of Google and Facebook

Token BAT (Basic Attention Token) is based on blockchainie Ethereum. Brendan Eich, who created him, is clearly not an anonymous figure. Among the many achievements he has made, one is known not only in the IT industry - he is the creator of the JavaScript programming language, which significantly accelerated the development of the entire Internet. He also developed the Mozilla Firefox web browser, which was the first project to put user safety on a pedestal. Therefore, it is not surprising that the BAT token is based on ... a web browser.

It was created by the same developer who is considered the father of JavaScript. The secure Brave browser works compatible with the token, which immediately gained 5 million users and their number is still growing. No wonder that the public sale of BAT tokens, worth USD 35 million, took ... 30 seconds.

BAT token for advertisers and portal owners

The browser is called Brave and you don't have to buy tokens to use its desktop or mobile version. Interestingly, it blocks all pop-up ads, self-detects attempts to install hacker and phishing programs. Over 5 million users have already decided to test it.

The Brave browser is to be one of the pillars of BAT tokens. Mainly due to the fact that it will be possible to select advertisers indicated by you who will be able to display advertisements on the websites we view. In return, the user will receive remuneration - of course in BAT tokens. Ads in the browser will also be purchased via tokens. Publisherswho attract large numbers of viewers / readers will be rewarded ... yes, also with BAT tokens. This model has already been liked by the largest in the industry. The cooperation with Basic Attention Token has already been announced by: Vimeo, Vice, The Guardian, Washington Post and Market Watch.

Do you need capital? Give me 30 seconds

Collecting in the form of ICO is the norm on the digital currency market. This also happened with the Basic Attention Token. Interest, however, exceeded the expectations of even the greatest optimists. In total, BAT tokens will be 1,5 billion, and 1 billion on sale.  Another 366 million was allocated to the remuneration for the creators, and 134 million will finance the further development of the platform.

The public fundraiser started on May 31.05.2017, 35. And on the same day it ended, or in fact, before it started for good. It took ... 30 seconds to raise funds reaching around USD 130 million. What's more, it was done by 0,5 investors, of which five bought over XNUMX billion BAT tokens.

BAT token wants to break the monopoly

Why is BAT entering the online advertising market? He wants to throw a gauntlet to two huge players who have de facto monopolized this market. It's Facebook and Google. These companies have acquired over 90 percent. online advertising market in the world. It is hardly surprising, then, that they dictate the conditions that are best for them. BAT is to change this by more accurately filtering the content and ads that interested viewers and readers. Thanks to this, the advertiser will reach the target group more easily and the recipient will see fewer ads that will not interest him.

Where to buy BAT tokens

Capitalization of Basic Attention Token (BAT) has already reached 280 million USD (at the peak of quotations even less than 900 million USD), and last year's increase was 39 percent. The token is currently listed on 78 cryptocurrency exchanges. It can be traded mainly in pairs with Bitcoin i Ethereumand also buy directly for PLN.