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The PSG token rose 154% after Lionel Messi's transfer
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The PSG token rose 154% after Lionel Messi's transfer

created Michał SielskiAugust 13 2021

When a longtime star of Barcelona and the Argentina national football team Lionel Messi He joined the team of the French champion Paris Saint Germain, he was crazy not only about the sports world. A lot of hype was also made in the financial industry, because some of Messi's salary was to be received in PSG tokens. The cryptocurrency rate shot up, increasing the value by 154% in a few days.

The cryptocurrencies of sports clubs are nothing new, because they have been operating for years. Virtually all the biggest bands in the world have them. They are used to increase interaction with the team's fans through competitions, voting options, e.g. for a slogan that will encourage players to compete in sports or will be painted on the club bus. Cryptocurrency holders of individual clubs can also count on privileges: meetings with players, better seats in the stands, watching training sessions closed to the wider public, or many other bonuses, such as discounts in club shops or stadium bars. They depend only on the imagination of club marketers, who outdo each other in inventing them, because thanks to this they also earn - part of the amount from the issue of tokens goes to the club's cash register. 

Business pays off for everyone - fans, because they receive bonuses related to their favorite team, as well as clubs, because they increase revenues and diversify their sources. So most of the tokens are rather growing, because fans want enough of them to have a better chance of rewards or more "power" when voting. However, these are not spectacular increases. Unless something unusual happens.


Check it out: How to invest in football clubs? [Guide]


Lionel Messi in Paris Saint Germain, PSG token up

Undoubtedly, the transfer of Lionel Messi from Barcelona to PSG was a remarkable event. Admittedly, the fact that the left-footed star would leave the club has been talked about for some time, but many people saw it as a negotiation game that was only meant to raise the price and distract from the extension of the contract in the "Duma of Catalonia". However, this did not happen and the football world was shocked by the news that Lionel Messi, considered by many to be the greatest player of all time, is moving from Barcelona to Paris Saint Germain - the French champion, sponsored by the sheikh of Qatar. 

The first unofficial information about the transfer appeared on August 6, when the PSG token was $ 24,2. And immediately rapid increases began. Within five days, the price hit $ 61,53. Then we had a correction to $ 37,2 but the USD token is now valued at over $ 41,8. How easy it is to count - 100% growth has been maintained. It is worth noting that the increases started much earlier than the official information about the transfer, which appeared only on Tuesday, August 10. 

psg crypto token

PSG / USDT token chart, D1 interval. Source: Binance platform

The transfer has earned not only fans of the club's cryptocurrency, football agents and brokers, but also his new club, which has just announced that it has already sold T-shirts with the name of Messi for the equivalent of ... USD 10 million. Although he has not played a single match in the new colors yet!

Football cryptocurrencies also in Poland

Polish football clubs also intend to issue their cryptocurrencies. The first is Polish champion Legia Warsaw. For now, however, neither the number nor the price of the new tokens is known. 

It really depends on the fans. They will be the main investors and holders of the cryptocurrency. However, the club's authorities also have a significant impact on shaping the demand - it is up to them to decide what bonuses the holders of this cryptocurrency can expect. 

Examples from the world's biggest clubs show that the demand can be huge. FC Barcelona cryptocurrency, valued on the day of issue at 800. USD was sold out in full 2 ​​minutes after signing up. Only 5 minutes to collect 675 thousand from the market. The Turkish Trabzonspor needed USD. Today, many European clubs have their cryptocurrencies. Among them, among others AC Milan, Juventus Turin, Atletico Madrid, PSG, and even the UFC - the famous American mixed martial arts organization. Virtually everyone benefits from Socios platforms, which will also create the Legia Warszawa token. 

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About the Author
Michał Sielski
Professional journalist for over 20 years. He worked, among others, in Gazeta Wyborcza, recently associated with the largest regional portal - Trojmiasto.pl. He has been present on the financial market for 18 years, he started on the Warsaw Stock Exchange when the shares of PKN Orlen and TP SA were just being introduced to the market. Recently, his investment focus has been exclusively on the Forex market. Privately, he is a parachutist, a lover of Polish mountains and a Polish karate champion.