What to play for the World Cup? [Closer to the Exchange]

An estimated 1,2 million fans will visit Qatar during the event World Cup in football. It is also likely to generate millions in profits for the flag carrier, Qatar Airways, and the country's hotels and restaurants. However, the organization of the World Cup by Qatar has been controversial for years.

Qatar spent $220 billion on the World Cup

It is believed that the estimated cost of construction and preparations to host the FIFA World Cup was approximately USD 220 billion, making it the most expensive event of its kind in history. The source of most of the expenditure is the construction of international football specification stadiums. These may bring long-term benefits to Qatar, although the promotional dimension of organizing such an event by a small country in the Arabian Peninsula is probably of greater value. Among the sponsors of the Championship there are brands such as Adidas, Coca-Cola, Kia, McDonald's and Visa. Experts point out that due to religious restrictions in Qatar, the biggest potential beneficiary of the World Cup may be producers of soft drinks. The championships are also key events for the tourism industry, as well as clothing and sports equipment manufacturers. What companies can benefit from sports emotions?

We invite you to the next webinar Closer to the Stock Exchangein which Maciej Kietliński looks at the sponsors and potential beneficiaries of the Football World Cup.

In the latest webinar:

• The most expensive Championship in history.
• The number of viewers of the Championship is growing.
• Sponsors and potential beneficiaries of the Championships.

About the host

Maciej Kietlinski - professionally involved in the analysis of capital markets since 2017. He gained the necessary experience in such renowned companies as BGŻ BNP Paribas or Noble Securities. In his last place of work, he specialized in the analysis of listed companies from the dynamically developing gaming sector. He also gave stock exchange comments on TV Biznes24, Parkiet.tv or Inwestorzy.tv and for Forbes, Reuters, Parkiet, Gazeta Wyborcza and PAP Biznes. Kietliński also focuses on development, which is why he is currently working on a doctoral dissertation in economics at the Warsaw School of Economics. CIIA, Investment Advisor or Stock Broker.

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