Profits in the film industry and the Oscars are two different movies

The clear winner of this year's Oscars is "Oppenheimer". The film "Barbie" won only 1 statuette, although it earned the most in cinemas in 2023. The remaining 8 films with the best box office did not win awards. Companies produced by did not win any statuettes Apple Lossless Audio CODEC (ALAC), and Netflix, although the streaming war continues. This clearly shows that this year, industry profits are somewhere other than the Oscars.

7 out of 13 for "Oppenheimer"

The Oscars, the most important global film awards, are behind us. However, it is clear that the decisions of the American Film Academy differ from those of viewers. Only two films from the top 10 at the global box office won an Oscar. Together, these 10 items grossed almost $8,3 billion in theaters. The Oscar-winning "Barbieheimer" grossed a total of $2,4 billion in theaters. As you can see, you can earn more by focusing on the tastes of viewers than those of Academy members.

Oscar night brought 7 statuettes (out of 13 in which it was nominated) for the film "Oppenheimer", including the most important ones for the best film, director and leading actor. This is definitely the biggest winner of the ceremony, who also achieved commercial success last year. "Oppenheimer" is the third film of 2023 in terms of box office revenues, which have already brought producers over $950 million globally, including streaming revenues have already exceeded 1 billion. dollars. The film's producer and distributor are Universal Pictures, owned by NBC Universal, which is owned by the Comcast media company.

NBC Universal operates the Peacock streaming service in the US, which had 2023 million subscribers in the US at the end of 31. In the last quarter of 2023, the website generated quarterly revenue of over $1 billion for the first time, which was comparable to the box office results of "Oppenheimer".

Universal dominated the global box office in 2023, producing three of the five highest-grossing films. In addition to “Oppenheimer,” these included “Super Mario Bros. Film" and "Fast and Furious 10". In the fourth quarter of 4 alone, adventures from theaters in Comcast's results increased by 2023%.

Almost 20 percent Imax theaters received the majority of Oppenhaimer's box office revenues. The film, part of which was shot specifically for Imax theaters, helped the company achieve 2023% growth in 24. increase in ticket revenues, which amounted to USD 1,06 billion.

Barbiemania not only in the United States

The other half of the "Barbieheimer" cinema duo is the film "Barbie", the clear winner of the global box office in 2023. The film grossed almost $1,5 billion in theaters around the world, sparking a real Barbie-like frenzy. However, this did not translate into Oscars - the film won the statuette in only one category (was nominated in 7) for the best song. This does not change the fact that "Barbie" was a huge commercial success and gave a new impetus to the film. Mattel managed to use the commercial potential of its most popular brand in a new way. Apart from the film itself, the company also made money on gadgets with the Barbie logo. It is therefore not surprising that the company is preparing more films using its brands. The next ones are Hot Wheels and Rock'em Sock'em Robots. The film is co-produced by Warner Bros. Entertainment, a Warner Bros. subsidiary. Discovery

Despite 10 nominations, the film "Bloody Moon" produced by Apple Studios did not win any Oscar. The same applies to the film "Maestro" produced by Netflix, which received 7 nominations and no statuettes. This shows that after several years of domination by films produced for streaming, the most important productions once again managed to attract viewers to cinemas. Cinema box office and streaming are already a connected system. In the case of streaming, we still face a lot of competition in the American (and global) market.

Exclusive cinema hits

Disney's decision last year to make part of its film library available to Netflix means that competitors are cooperating to some extent. However, this does not apply to the most important Disney blockbusters, which are only available on Disney+. Disney Plus has around 150 million users globally. subscribers, while the leader Netflix has 260 million. The war on the streaming market, although it has weakened a bit, is still ongoing. Another player that is trying to push itself hard on this market is Apple - the Apple TV+ streaming service, according to market estimates, has approximately 25 million users. subscribers. However, this number may grow quickly due to the potential of the company, which currently has over 1 billion. customers of their subscriptions. This year, the company plans to focus heavily on its own new productions, which are to appear on the website every week.

About the author

Pawel Majtkowski - analyst eToro on the Polish market, which shares its weekly commentary on the latest stock market information. Paweł is a recognized expert on financial markets with extensive experience as an analyst in financial institutions. He is also one of the most cited experts in the field of economy and financial markets in Poland. He graduated from law studies at the University of Warsaw. He is also the author of many publications in the field of investing, personal finance and economy.